网络会展电子商务功能分析――以“网上广交会”网站分析为例
发布时间：2020-01-23
网络会展电子商务功能分析――以“网上广交会”网站分
析为例
摘要：网络会展电子商务平台的发展有重要的意义。
网上广交会是个新兴的商务平台，处于会展业与第三方电
子商务结合的初级发展阶段，有需要问题需要发现和解决。
该研究从信息服务、匹配服务和交易服务等功能角度读网
上广交会进行评估。目标是从第三方电子商务网站功能分
析评估中发现其运行中存在的优缺点，通过对问题的分析，
提供解决的思路和参考，探讨怎样更好地利用网络平台和
信息技术促进会展业的发展。
关键词：电子商务；会展业；网上广交会；网站评估
中图分类号：TP393 文献标识码：A 文章编号：1009-
3044(201124-5850-03
Analyse on the E-commerce Function of Network Exhibition: Take "Canton Fair Online" for Example
CAI Rui-chu1, ZHAO Jun-kai2, DENG Qiang3, CHEN Xue2, HU Yong2
(1.Faculty of Computer Science, Guangdong University of Technology, Guangzhou 510006, China;2.Guangdong University
of Foreign Studies, Guangzhou 510006,
China;3.Guangzhou
Academy of Social Sciences, Guangzhou 510006，China
Abstract: The development of electronic exhibition platform has the vital significance. CANTON FAIR ONLINE, a
new electronic exhibition platform, is the combination of
exhibition and third party e-commerce platform, with a lot of
place to improvement. This research assesses canton fair online
from quality of the following three services: information
services, recommendation services and transaction services.
Through analyzing on the advantages and disadvantages of
electronic exhibition platform, the assessment provides
directions for the further improvement of electronic exhibition
with the
