雪碧饮料广告策划书

发布时间：1714447755







课程设计

课程名称：广告策划

题目：雪碧饮料广告策划书

学生姓名：学号：班级：专业：指导教师：


2014年06月

1

目录
一.市场分析............................................4（一）营销环境分析......................................4（二）消费者分析.......................................4（三）产品分析.........................................4（四）竞争对手状况分析...................................4二.广告策略............................................5（一）企业目标...........................................6（二）广告地区..........................................6（三）目标市场策略.......................................6（四）广告表现策略„„„„„„„„„„„„„„„„„„6（五）整合传播策略„„„„„„„„„„„„„„„„„„6三.广告实施计划........................................7（一）广告目标.........................................7（二）广告活动安排......................................7（三）广告表现...........................................8（1）媒介报价表.........................................9（2）媒介安排..........................................11（四）广告费用预算......................错误！未定义书签。附录“雪碧市场调查”„„„„„„„„„„„„„„„„11四.最终回馈„„„„„„„„„„„„„„„„„„„„„12
自我评价„„„„„„„„„„„„„„„„„„„„„12

2

雪碧饮料广告策划书

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