成都市亲子游市场SWOT分析
作者：田川 李娴
来源：《旅游纵览·行业版》2013年第05期

        摘 要：近年来，随着成都市人民生活水平的不断提高，居民对素质教育的重视程度不断加深，以及城市家庭教育新的问题的出现，亲子旅游在成都这座大城市的地位和作用越来越受到重视。但是，如何使得亲子游市场在成都市得到更好的发展成为当前最主要的问题。本文在对成都市亲子游市场分析的基础上，通过对成都市亲子游市场的SWOT分析，提出关于成都市亲子游市场发展的建议，将劣势转化为优势、威胁转化为机遇，促进成都市亲子游市场的发展。

        关键词：亲子游，SWOT分析，成都市

        Study on SWOT analysis of Parents-child tourism in Chengdu

        Tianchuan，Lixian

        （College of tourism and Urban-Rural Planning，CDUT，610059）

        Abstract： In recent years，with the improvement of living standard enjoyed by people in Chengdu and their increasing attention to the quality-oriented education， as well as new problems arising in urban family education， the position and function of Parents-child tourism has been increasingly emphasized in such a major city Chengdu. But the urgent problem at present is how to achieve advances of Parents-child tourism market in Chengdu. This report based on the analysis of Chengdu Parents-child tourism， and use SWOT analysis to analyze Chengdu Parents-child tourism existing market， turning weakness into strength， threat into opportunity， to greatly promote the development of Chengdu Parents-child tourism.

成都市亲子游市场SWOT分析