2017年BEC中级阅读模拟训练试题及答案(6)
发布时间：2023-09-22 15:15:43
2017年BEC中级阅读模拟训练试题及答案（6）1thefailureofacompanytosetitspricesappropriately2acontextthatmakesitdifficulttoincreaseprices3theconsequencesofcompaniestryingtoconcealtheirapproachtopricing4themeansbywhichacompanyensuredprecisioninthepricesitoffered5thefactthatcompaniescanlearnabouttheeffectsofapricereduction6thefirstsectortopriceproductsaccordingtohowmuchcustomerswerepreparedtospend7thewidespreaduseofroughguidelinestodeterminepricesGettingthepricerightA、1
Chiefexecutivesneedtopaymoreattentiontopricing,accordingtoRobertoLippioftheApexGroup,aconsultancythatoffersadviceonpricingstrategy.Heacceptsthatlowinflationfiguresinmanyindustrialisedcountriesmakesraisingpricestough,butarguesthatthisshouldnotnecessarilydetercompanies.Hegivestheexampleoftheairlines,which,withtheirminimumstayrequirementsandmassivepremiumsforflexibility,ledthewayinsortingcustomersintocategories,basedontheirwillingnesstopay.B、Thekeytopricingistoavoidalienatingcustomers.AsLippipointsout,onceabadpricehasbeenestablished,itcanbeverydifficulttoturnthesituationaround.Hegivestheexampleofaconsumergoodscompanythatwentbankruptlargelybecauseitdidnotpriceitsdigitalcamerasproperly.Incontrast,hecitesthecaseofaSwissdrugcompanythatintroducedsoftwareforeverysalesrepresentative'slaptop,enablingthemtoprovideconsistentandaccuratepricequotes.Tohelpstaffwiththisinnovation,thecompanyalsocreatedanewpostofdirectorofpricingstrategy.C、Manyoftoday'smanagershavethebenefitofmodern2
2017年BEC中级阅读模拟训练试题及答案(6)
