大学优秀作文精编

357901_10476349号

题目要求：

题目：Suggested Solutions to the Problems

要求：

Technical, logical, well-organized, business-style, clear meaning, careful diction, ...

at least 150 words.

type in till Friday.

Caferoma writing

Dear MrCumino



I'm writing to tell you the actions we agreed to take at the meeting to solve Caferoma's problems.



As you can see, Caferoma's share of the coffee market has declined by almost 30%. What's more, Caferoma's brand image is old-fashioned and no longer seems to be exciting. The brand loyalty declined because of the emergence of 'copycat' products which have much lower prices. As a well-known brand of coffee, Caferoma used to have a good performance. These problems really attract we PEFD's attention. Here are solutions to these problems.



First of all, we believe Caferoma needs to reposition the product. From the feedback of the focus group, we can see 80% of people who accepted the survey, voted on old-fashioned which means Caferoma ought to change brand image to appeal to a different market segment. It's time to design new logo, package and labeling. Currently Caferoma mainly provides Italian-style coffee, we think you can make the Italian-style coffee more classical and bring out new tastes.



The second point we agreed is to stretch the brand. We can cooperate with manufacturers of coffee equipment, let them use the Caferoma brand on their goods, for a licensing fee. That's quite advantageous for bringing Caferoma brand back to the public. To some extent, it's a good way to advertise.



What's really necessary is to launch new products. Instant coffee for offices, decaffeinated product for fitters. . . New products would bring new consumers.



If you come up with any new solutions, please reply to me soon. We'll organize a meeting to discuss.



Best regards



Chelsea Lau



Market Director of PEFD

大学 - 书信-Caferoma writing - 357901 - 10476349