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}\pard \ltrpar\qj \li360\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin360\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 确定“寂静山林”一期、二期、三期开盘时间、销售时间、销售回款额；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 确定}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \hich\af13\dbch\af13\loch\f13 2003}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 年、}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \hich\af13\dbch\af13\loch\f13 2004}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 年、}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \hich\af13\dbch\af13\loch\f13 2005}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 年回款额。}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 （详见项目销售计划表）}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }\pard \ltrpar\qj \fi-360\li360\ri0\nowidctlpar\jclisttab\tx360\wrapdefault\aspalpha\aspnum\faauto\ls10\adjustright\rin0\lin360\itap0 {\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 营销主题的定位}{\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\f13\fs24\insrsid15602223 __\par }\pard \ltrpar\qj \li360\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin360\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 围绕项目发展建议书，初步确定“亲自然大地生活”、“森林生态住宅”、“窗景生活”三大营销主题。}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }\pard \ltrpar\qj \fi-360\li360\ri0\nowidctlpar\jclisttab\tx360\wrapdefault\aspalpha\aspnum\faauto\ls10\adjustright\rin0\lin360\itap0 {\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 确定营销策略}{\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\f13\fs24\insrsid15602223 __\par }\pard \ltrpar\qj \li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 （}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \hich\af13\dbch\af13\loch\f13 1}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 ）推广策略}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par \hich\af13\dbch\af13\loch\f13 a}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 、广告策略；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par \hich\af13\dbch\af13\loch\f13 b}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 、媒体策略；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par \hich\af13\dbch\af13\loch\f13 c}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 、销售活动的策划；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par \hich\af13\dbch\af13\loch\f13 d}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 、营销环境的营造；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 （}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \hich\af13\dbch\af13\loch\f13 2}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 ）销售策略}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }\pard \ltrpar\qj \fi-360\li600\ri0\nowidctlpar\jclisttab\tx600\wrapdefault\aspalpha\aspnum\faauto\ls11\adjustright\rin0\lin600\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 队伍建设管理；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 销售方案；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 定价策略；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }\pard \ltrpar\qj \fi-360\li360\ri0\nowidctlpar\jclisttab\tx360\wrapdefault\aspalpha\aspnum\faauto\ls10\adjustright\rin0\lin360\itap0 {\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 销售实施的考虑}{\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\f13\fs24\insrsid15602223 __\par }\pard \ltrpar\qj \li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 （}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \hich\af13\dbch\af13\loch\f13 1}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 ）销售培训；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 （}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \hich\af13\dbch\af13\loch\f13 2}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 ）销售方案的执行与修正；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 （}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \hich\af13\dbch\af13\loch\f13 3}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 ）销售管理与销售监控；}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 （}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \hich\af13\dbch\af13\loch\f13 4}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 \loch\af13\hich\af13\dbch\f13 ）营销协作与服务方案。}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f13\fs24\insrsid15602223 __\par 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营销策划-营销前期准备工作