教师学科教案

[ 20 – 20 学年度 第__学期 ]

任教学科：_____________

任教年级：_____________

任教老师：_____________

xx市实验学校

M4U1 Part6 Project Developing an ad campaign

【设计思想】

本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。

【教学目标】

1. To encourage Ss to use what they’ve learnt throughout the unit to complete a project.

2. To consider three things

a) the garget audience of the ad campaign.

b) the message they want to send

c) how they plan on reading their target audience

3. To know how to cooperate and do the project together.

【重点难点】

Help the students know how to develop an ad campaign.

【教学环节】

Step 1: Lead-in

1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member.

2. Ask Ss to report their result

a) Para one: the definition of an ad campaign

b) Para two: the target audience and how to determine the target audience.

c) Para three: what the ad campaign says

d) Para four: how to reach the target audience

Step 2 : Reading

1. Structure of this passage

a) introduction of subject

b) supporting details

c) conclusion

2. More questions to understand this passage

1) What do you know about an ad campaign?

2) What must you keep in mind when you start a successful advertising campaign?

3) Why do you need to research your audience?

4) What is important when you are planning an ad campaign?

5) What should your advertising campaign be based on?

3. Use the same way to read the other article. Following questions will help you to understand it better.

1)Why is anti-smoking chosen as the subject of the ad campaign?

2)What is the main aim of the anti-smoking campaign?

3)How can high-school teenagers be convinced not to start smoking?

Step 3: Language focus:

Step 4:Developing an ad campaign

Planning

Preparing

Producing

Presenting

Step 5:Homework

语言点（供参考，可根据学生情况进行删减）

1. build—built---built

① 建立，创立： build a nation 建立一个国家

built a successful business out of their corner grocery store.

从他们街道拐角的杂货店创办了一家成功的公司

②监督：命令、资助或监督…的建设：

The administration built several new housing projects.

行政部门资助了好几幢新楼的建筑项目

We are building socialism with the Chinese characters.

2. reach

①被看到/听到

Through television and radio we are able to reach a wider audience.

②伸展，伸出,延伸：reached out an arm.伸出一只手臂

③到达 I hope this little will reach you.

3. have …. in mind 考虑

When you’re going to do sth. you must have a clear target in mind.

Watching TV all evening wasn’t exactly what I had in mind.

have it in mind to do sth… 打算做某事

You must have it in mind to post the letter for me.

keep /bear … in mind 记住= learn by heart

make up one’s mind/change one’s mind 下定决心/改变主意

4. figure out

①理解，弄明白 I can’t figure out why he quit his job.

②想出，计算出 Have you figure out how much the holiday will cost?

He's trying to figure out a way to solve the problem.

5. get … to do 使…做某事

He got his sister to help with his homework.

get … doing 使…开始做某事

Can you really get the old car running again?

What he said got me thinking.

get … done 使…被做

I got my pocket picked the other day.

get done 表被动

get hurt/burnt/separated

6. determine v. 确定；决定

Vt.确定 determine sth.

They have determined the date for our party.

Vi.决定determine to do sth.= be determined to do sth. 下定决心做

He determined to get there first.= He was determined to get there first.

determine on (doing )sth. 就……做出决定

We determined on an early start.

adj. determined 有决心的，决定的（在句中常作定语或状语）

She is a very determined woman who always gets what she wants.

be determined +从句/be determined to do sth.

At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。

n. determination 决心；果断；坚定

7. It is time (for sb)to do sth….

It is about/high time that ……. did sth…..

It is time that we had a rest.

8. appeal to

①迎合，对……有吸引力，引起兴趣

Bright colours appeal to small children.

It’s not easy for the design to appeal to all ages.

这项设计要吸引所有年龄的人是不容易的。

②恳求， 呼吁 appeal to sb. for sth. 为某事而向某人呼吁

appeal to sb. to do sth. 呼吁某人做某事

The prisoner appealed to the judge for mercy.

The government is appealing to everyone to save water.

政府正在呼吁每个人都要保护水资源。

adj. appealing 有吸引力的，有感染力的

Spending the holidays in Britain is particularly appealing.

9. react ---reaction.n

vi. react to sth. by doing sth.

Local residents have reacted angrily to the news.

The audience reacted readily to his speech.

10. gather

①搜集 收集 Detectives have spent months gathering evidence.

②收割收获 It was late August and the harvest had been safely gathered in.

③使聚集，集合 The kids were gathered together in a room.

11. be concerned with 和…有关系

The meeting was concerned with foreign trade.

Her latest survey is concerned with youth unemployment.

她的最新调查与青年的失业有关。

be concerned about/for / over …为某事担心/忧虑

I am concerned about my wife’s health. 我担心我妻子的健康。

The president is deeply concerned about this issue.

as far as … be concerned…. 就…而言

As far as I’m concerned, you can do what you like.

就我而言，你可以做你喜欢的事。

concerning prep. 关于

12.get sth. across to sb. 传达；被理解；使人了解

He taught me how to get my ideas across. 他教我如何讲清楚我的想法。

get sth. over. 克服 get (sth.) through 通过；完成；到达

get down to sth./ doing sth. 开始做某事 get round 说服某人

【例句】

The final examination is coming up soon. It’s time for us to get down to our studies. 期末考试快来了，我们该开始复习了。

---The boss said we had only three days to finish the work.

老板说我们只剩三天时间去完成工作了。

--- Don’t worry. We have already got through two thirds of it.

别担心，我们已经完成了三分之二的工作。

She could always get round her father, who would give her whatever she asked for.

她无论要什么，她的父亲都会给她，所以她总能够说服她的父亲。

He was disappointed at not getting the job, but he soon got over it.

因为没有得到这个工作，他很失望。但很快克服了这种失落感。

13. put sth. together =put together sth. 组织，汇集；组装

Put 的短语

Put away收拾，收起来；积蓄，攒钱 put aside 忽视；不理睬，把…搁在一边

put up 举起；搭建；张贴 put down 放下；镇压；写下

put off 推迟 Put out 扑灭，熄灭；生产；出版

put up with 容忍

14. approach

v. 靠近，如在空间或时间上：Spring is approaching. 春天近了

n. 通路 an approach to the bridge. 通向桥的路

途径 an approach to (solving) the problem

15. cost sb. sm to do 花某人钱做某事

It costs him 1000 pounds to run a car. 养一辆车花费他每年1000磅。

cost sb sth使某人付出…的代价

Careless driving cost him his life.

n. at all cost 不惜任何代价

at the cost of 以牺牲…为代价

16.convince.vt

①使某人相信 convince sb of/that…

How can I convince you of his honesty?

= How can I convince you that he is honest?

②说服 convince sb to do

What convinced you to vote for them?

adj. convinced 相信 be convinced of/that

What makes you convinced of his honesty?

17. urge

⑴ vt. 敦促，催促 urge sb to do=urge that sb (should) do

e.g. The UN urged them to honor the peace treaty.

He urged us to go at once = He urged that we (should) go at once.

联合国敦促他们尊重这项和平条约。

⑵ vt. 强调，竭力主张

e.g. He urged restraint in dealing with the protester.

他强调在应对抗议者时应该保持克制。

⑶ n. 冲动，强烈的欲望

e.g. I had an overwhelming urge to travel around the world.

我有种冲动要去旅游。

【板书设计】

1. 文章结构 2. 讲解过程中遇到的生词 3.制作流程4P

【提升与拓展】

Ⅰ.单词拼写

1. On the course she received a thorough training in every __________ (方面) of the job.

2. The firm repaid her hard work with a __________ (资金).

3. The exhibits caught the __________ (爱好) of the visitors.

4. The __________ (媒体) have a lot of power today.

5. How do you __________ (回应) to this modern artist’s paintings?

6. __________ (就本人而言), I don’t approve of her.

7. This medicine is __________ (有毒的) if taken in large quantities.

8. We __________ (敦促) the school team on with loud cheers.

Ⅱ.选词并用其适当形式填空

1. He’s trying to __________ a way to solve the problem.

2. He __________ cut through the difficulties.

3. He was __________ funds to build a new school.

4. Your meaning didn’t really __________.

5. In big cities during cold winter months, many old people __________ the polluted air.

6. We __________ his health.

7. To make sure that he was at home, I called him up __________.

8. The film __________ the senior students.

Ⅲ.完成句子

1. 用multiply的适当形式填空。

(1)Our problems __________ since last year.

(2)2 __________ by 4 is 8.

2. 完成句子。

(1)他的建议成了批评的目标。

His proposal became the __________ of criticism.

(2)这项政策旨在帮助那些需要关心和爱护的孩子。The policy __________ helping the children in need of care and love.

3. 完成句子。

(1)市民们强烈反对石油价格上涨。

The citizens __________ strongly __________ the increase of the price of oil.

(2)他对他因为在商店行窃受到的惩罚有什么反应？

How did he __________ the punishment that they gave him for the shoplifting?

4. 用die短语填空。

(1)In a severe winter, many wild animals can __________ hunger.

(2)The breeze has __________.

(3)The young man __________ a traffic accident.

(4)The fire __________.

(5)In the course of millennia the dinosaurs ______.

Ⅳ.短文填空

1. __________ ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. In an ad campaign you may need to use different kinds of media, 2. _________ posters, newspapers, magazines, radios and televisions. Here are some tips 3. ________ building a successful ad campaign. Firstly, you should explore 4. __________ your audience already thinks. 5. __________, it’s important to figure 6. __________ exactly what you want to tell the audience. Try to get them react 7. __________ a certain way. Thirdly, you must decide what approach you want to use to get your ideas across 8. __________ your audience.

Ⅴ.单项填空

1. The __________ look on his face showed that he had enough confidence in himself.

A. surprised B. puzzled

C. excited D. Determined

2. Although the necklace is not made of real diamond, it still __________ me.

A. attracts to B. appeals to

C. reacts for D. responds at

3. These examples, once __________ to his article, will make it sound more reasonable and acceptable.

A. add B. to add

C. adding D. added

4. After the old man __________ the cost, he sold all his vegetables at a proper price.

A. figured out B. turned out

C. pointed out D. checked out

5. When asked __________ they needed most, the kids said they wanted to feel important and loved.

A. what B. why

C. whom D. which

6. The local people have __________ angrily to it that the factory put waste water into the river.

A. reacted B. got

C. held D. turned

7. How can I __________ to you people how important this is?

A. get it around B. get it down

C. get it together D. get it across

8. China __________ the relevant parties to keep calm and adopt a responsible attitude.

A. suggests B. urges

C. insists D. demands

9. —I rang you at about nine, but there was no reply.

—Oh, that was __________ I was seeing the doctor at that time.

A. why B. because

C. what D. that

10. In both cities and countries, more and more people die __________ poison food.

A. of B. from

C. out D. Down

11. Last year, Linda made __________ her brother did though he had a better job.

A. twice as much money as

B. twice as many money as

C. two times money more than

D. twice more money as

12. You may not agree, but __________ I think she is a good girl.

A. totally B. truly

C. personally D. commonly

13. All the people at the meeting felt __________ at the __________ news.

A. shocked; shocking B. shocking; shocked

C. shocked; shocked D. shocking; shocking

14. It is about time that the government __________ strong action against embezzlement (挪用公款).

A. is taking B. takes

C. took D. will take

15. Whether by accident or __________, he arrived too late to help us.

A. purpose B. aim

C. design D. chance

Ⅵ.阅读理解

(A)

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasivepresentation of goods, services and ideas by some certain sponsors (发起人) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radios, televisions, and films. Modern media include e-mails, matchbox covers, and boards on top of buildings.

1. The existence of the privately owned mass media depends on the support of __________.

A. the government B. advertisements

C. their owners’ families D. the TV stations

2. The passage seems to say that different ideas of advertising are given due to __________.

A. the subject of the advertisements

B. the change of time

C. people’s age difference

D. people’s different opinions

3. Which of the following is considered modern mass media?

A. E-mails. B. Newspapers.

C. Magazines. D. Films.

4. According to the passage, which of the following statements about advertisements is Not true?

A. The sponsors are always mentioned.

B. Advertising is meant for large groups of people.C. There is the description of things advertised.

D. Advertising must be honest and humorous.

(B)

WASHINGTON—Extreme heat that has been baking much of the US Midwest and East Coast has eased on July 9, with rain and cooler temperatures reported in those parts of the country, while reports indicated the death toll of the heat wave has climbed to 74.

With cooler air swept southward in the eastern half of the country, the temperature has dropped from around 100 degrees Fahrenheit over the past two weeks to about 90 in most parts of the Midwest to the East Coast. In Washington, Monday was the first cool day after 11 days of sustained heat, with highs at 84 degrees.

The relief began Saturday night, as thunderstorms led to the cooler temperatures. In New Jersey, a line of strong, fast-moving storms knocked out power to nearly 70,000 on Saturday night.

The heat was blamed for at least 74 deaths across the country in the past two weeks, according to NBC News, with states like Virginia and Illinois reporting double digit death toll.

The heat wave has been near-unprecedented (几乎史无前例的) for several major cities. In Chicago, the temperature reached 100 degrees for three days from Wednesday through Friday, which ties historic record. St Louis’ period of 10 continuous days of 100 or higher has only been topped by the Dust Bowl year of 1936 when the period was 13 days. Washington hit 100 on Sunday for the fourth continuous day, tying a record set July 19-22,1930.

However, as the heat eases in the East, forecasters warned that a new round of record highs could soon bake Western states.

5. What can be the best title of the passage?

A. Heat wave eased in the US, death toll upB. Heat wave hit the US

C. Cooler air swept the US

D. More people died due to the heat

6. Which of the following statements is NOT true according to the passage?

A. In the US Midwest and East Coast the death toll of the heat wave has climbed to 74.

B. Cooler air swept southward in the eastern half of the country.

C. In Chicago, the temperature reached 100 degrees for four days.

D. Washington hit 100 on Sunday for the fourth day.

7. The underlined word “sustained” in the second paragraph probably means __________.

A. continuous B. divided

C. added D. reduced

8. The temperature has dropped about __________ degrees Fahrenheit over the past two weeks.

A. 20 B. 10

C. 15 D. 5

9. Which cities have temperatures reaching 100 degrees?

A. Washington, Chicago

B. Chicago, St Louis

C. St Louis, Washington

D. Washington, Chicago, St Louis

答案与解析

Ⅰ. 1. aspect 2. bonus 3. fancy 4. media

5. react 6. Personally 7. poisonous

8. urged

Ⅱ. 1. figure out 2. was determined to

3. appealing for 4. get across

5. die from 6. are concerned about

7. in advance 8. is designed for

Ⅲ. 1. (1)have multiplied (2)multiplied

2. (1)target (2)is targeted at

3. (1)reacted; against (2)react to

4. (1)die of (2)died away (3)died from

(4) died down (5)died out

Ⅳ. 1. An 2. including 3. on 4. what

5. Secondly 6. out 7. in 8. to

Ⅴ. 1. D 句意：他脸上坚定的表情表明他对自己有足够的信心。determined坚定的；surprised感到惊讶的；puzzled感到迷惑的；excited感到兴奋的。

2. B 句意：虽然这条项链不是真正的宝石做的，但它依然吸引了我。appeal to吸引，引起某人的兴趣；attract吸引，不与介词to搭配；react回应，反应；respond回答。

3. D 句意：这些例子一旦加进他的文章，就会使文章更加合乎情理让人接受。once引导的状语从句的省略，补充完整为once they are added to his article。

4. A 句意：这位老人算出成本后以适当的价格卖掉了他所有的蔬菜。figure out弄清楚，计算出；turn out结果是，证明是；point out指出；check out查明，结账。

5. A 句意：当问他们最需要什么时，孩子们说他们需要被重视和关爱。ask后接宾语从句，且在宾语从句中缺少宾语，故用what。

6. A 句意：当地人们对工厂把废水倒入河里表示愤怒。react to对……做出反应，回应；get to到达；hold to坚持；turn to向……求助。

7. D 句意：我要怎么做才能让你们这些人理解这件事情的重要性？get sth. across使理解，把……表达清楚；get around四处走动；get down写下，记下；get together聚集。

8. B 句意：中国呼吁有关方面保持冷静并采取负责任的态度。urge sb. to do sth.敦促某人干某事。其他三项后面不接sb. to do结构。

9. B 考查表语从句。句意：——我在大约九点钟时给你打的电话，但是无人接听。——哦，那是因为那时我在看医生。That’s because…那就是……的原因。because后接前面出现的某件事的原因。

10. B 句意：无论在城市还是乡村，越来越多的人死于食物中毒。die from死于……灾难或事故等外因；die of死于疾病、饥饿、寒冷等内因；die out灭绝；die down减弱。

11. A 考查倍数的表达方式。句意：去年琳达赚的钱是她哥哥赚的钱的两倍，虽然他有一份更好的工作。倍数+as+形容词/副词原级+as。money为不可数名词，故用much修饰。

12. C 句意：或许你不同意，但就我个人而言我认为她是个好女孩。personally就本人而言；totally完全地；truly真正地；commonly普遍地。

13. A 句意：这个令人震惊的消息让会场上的所有人都感到震惊。shocked 感到震惊的，常用来修饰人；shocking令人震惊的，常用来修饰物。

14. C 句意：政府是时候采取强硬措施抵制挪用公款的行为了。It is time (about time, high time) that…该句型中that后的从句应该用虚拟语气，常用过去时态表示虚拟，有时也用should+动词原形，should不能省略。

15. C 句意：要么是偶然，要么是故意地，他来得太晚而没有帮助我们。by design/on purpose故意地，有意地。

Ⅵ. 1. B 细节理解题。根据第一段倒数后三句So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.可知，私有媒体的存在依靠广告的支持。故选B。

2. B 细节理解题。根据第二段第二句Through the years, people have given different answers to the question.可知，随着时间的变化，人们对广告的看法也有所不同。故选B。

3. A 细节理解题。根据文章最后一句Modern media include e-mails, matchbox covers, and boards on top of buildings.可知，现代媒体包括e-mails。故选A。

4. D 细节理解题。根据最后一段Fourth, the sponsors of the advertisement must show their names.可知，A项正确；根据Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people.可知，B项正确；根据Third, advertising is usually persuasive.可知，对做广告的物品应该有所描述，使其有说服力，C项正确；文章并没有说广告必须是诚实而又幽默的。故选D。

5. A 主旨大意题。纵观全文可知文章讲的是美国热浪减轻，死亡人数增加，故选A。

6. C 细节理解题。根据第一段可知A项正确；根据第二段第一句可知B项正确；根据第五段第二句可知C项错误；根据第五段最后一句可知D项正确。只有C项符合题目要求，故选C。

7. A 词义猜测题。根据前面的the first cool day after 11 days可知应选A。

8. B 推理判断题。根据第二段第一句中的from around 100 degrees Fahrenheit over the past two weeks to about 90可知应选B。

9. D 细节理解题。根据倒数第二段中的several major cities可知下文提到的Chicago, St Louis和Washington都符合题目要求，故选D。

江苏省2015-2015学年高中英语 Unit1 Advertising Project教案新部编本 牛津译林版必修4