商业计划书英语作文

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商业计划书英语作文
篇一：商业计划书提纲写作(中英文
Business Plan Outline - 23 Point Checklist For Success
Dave Lavinsky, Contributor If you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company. Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action. In the business plan outline below, you will see the ten (10 sections common to business plans, and the twenty-three (23 sub-sections you must complete. Section I – Executive Summary 1 – Executive Summary The Executive Summary is the most important part of your business plan. Because if it doesn’t interest 1word格式支持编辑，如有帮助欢迎下载支持。

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readers, they’ll never even get to the rest of your plan. Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company is uniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc. Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds. Section II – Company Overview 2 – Company Overview The Company Overview section provides a brief history of your company. Here you will answer questions such as when and how your organization was formed, what type of legal entity you are, and accomplishments to date. Importantly, your past accomplishments are 2word格式支持编辑，如有帮助欢迎下载支持。

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perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III – Industry Analysis
Your Industry Analysis section has two sub-sections as follows: 3 – Market Overview The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (, fast food versus fine dining and market trends. 4 – Relevant Market Size The relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1 the number of customers who might be interested in purchasing your products and/or services each year and 2 the amount these customers might be willing to spend, on an annual basis, on your products and/or services. Section IV – Customer Analysis 3word格式支持编辑，如有帮助欢迎下载支持。

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Your Customer Analysis section has two sub-sections as follows: 5 – Target Customers
Your Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education. 6 – Customer Needs In this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.? Section V – Competitive Analysis Your Competitive Analysis section has three sub-sections as follows: 7 – Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution. For example, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and 4word格式支持编辑，如有帮助欢迎下载支持。

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weaknesses. 8 – Indirect Competitors Indirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor. In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses. 9 – Competitive Advantages
Importantly, identify your Competitive Advantages in this section. Specifically, state what is it about your company that will allow you to effectively compete (and win against both direct and indirect competitors. Section VI – Marketing Plan Your Marketing Plan section has four sub-sections as follows: 10 – Products & Services Here is where you give the details of the products and/or services your company offers. 11 – Pricing
Detail your pricing here. In particular, discuss 5word格式支持编辑，如有帮助欢迎下载支持。

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how your pricing relates to competition. For example, are you the premium brand? The low cost brand? Discuss your expected branding based on your chosen pricing model. 12 – Promotions Plan Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, or online pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use. 13 – Distribution Plan Your Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you, perhaps at your physical location or web address. In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure. Section VII – Operations Plan Your Operations Plan section has two sub-sections as follows: 14 – Key Operational Processes 6word格式支持编辑，如有帮助欢迎下载支持。

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Your Key Operational Processes are the daily functions your business must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill? By completing this section, you’ll get great clarity on the organization you hope to build. 15 – Milestones In this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them. Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc. Section VIII – Management Team
Your Management Team section has three sub-sections as follows: 16 – Management Team Members This section details the current members of your management team and their backgrounds. 17 – Management Team Gaps Particularly if you’re a startup venture, you will 7word格式支持编辑，如有帮助欢迎下载支持。

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have holes in your team; roles that you’d like to fill later. Identify such roles here, and the qualifications of the people you will seek later to fill them. 18 –
Board Members If you maintain a Board of Advisors or Board of Directors, detail your Board members and their bios in this section. Section IX – Financial Plan Your Financial Plan section has four sub-sections as follows: 19 – Revenue Model As simple as it seems, this section of your business plan gives clarity on how you generate revenues. Do you sell products? Do you sell advertising space? Do you sell by-products, like data? Do you sell all of the above?
20 - Financial Highlights Your full financial model (income statement, balance sheet and cash flow statement belong in your Appendix, but in this section you’ll include the highlights. For instance, include your revenues, key expenses, and projected net income for the next five years. 21 – Funding Requirements/Use of Funds 8word格式支持编辑，如有帮助欢迎下载支持。

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If you are seeking funding for your company, detail the amount here, and importantly for what you will use the funds. 篇二：商业计划书模板---英文版 精编资料 商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA -4567[Your Name][DATE]TABLE OF CONTENTS... 商业计划书 商业计划书模板---英文版 BUSINESS PLAN TEMPLATE BUSINESS PLAN [My Company] 123 Main Street Anytown, USA 10000 123-4567
1 [Your Name] [DATE]
2
TABLE OF CONTENTS 9word格式支持编辑，如有帮助欢迎下载支持。

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Executive Summary .......................................................................................................................................... 1
Management ..................................................................................................................................................... 2
[Company] History ............................................................................................................................................. 5
[Product/Service] Description ............................................................................................................................ 7
Objectives.......................................................................................................................................................... 9 10word格式支持编辑，如有帮助欢迎下载支持。

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Competitors ..................................................................................................................................................... 10
Competitive Advantages ................................................................................................................................. 11
Innovation ........................................................................................................................................................ 13
Pricing ............................................................................................................................................................. 14
Specific Markets ..............................................................................................11word格式支持编辑，如有帮助欢迎下载支持。

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................................................ 15
Growth Strategy .............................................................................................................................................. 16
Market Size and Share .................................................................................................................................... 17
Targeting New Markets ................................................................................................................................... 18
Location ........................................................................................................................................................... 19
Manufacturing Plan ......................................................................................................................................... 20 12word格式支持编辑，如有帮助欢迎下载支持。

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Research & Development ............................................................................................................................... 21
Historical Financial Data ................................................................................................................................. 22
Proforma Financial Data ................................................................................................................................. 23
Proforma Balance Sheet ................................................................................................................................. 26
Cost Control .................................................................................................................................................... 27
Effects of Loan or 13word格式支持编辑，如有帮助欢迎下载支持。

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Investment ......................................................................................................................... 28
Attachments .................................................................................................................................................... 29
3 Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:
[Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business 14word格式支持编辑，如有帮助欢迎下载支持。

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within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:
1. Competitive pricing 2. Expand the markets 3. Increased advertising
4. Lower our unit costs, 5. Thereby achieving higher profits.
1. Sign contracts 2. Increased advertising 3. Increase office staff To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].
Financial Goals Sales Net Income Earnings per 15word格式支持编辑，如有帮助欢迎下载支持。

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share Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14 1
Management [Name] [Title]??[Experience]??Sales growth from zero to $1,000,000 in five years.??Led market in market share - 30%. Formulated advertising budgets & campaigns. Pioneered new distribution channels. Established national sales force. Established national repair & service centers. Brought new and innovative products to the market. Designed point-of-purchase materials.
[Education} University of Boston
Boston, MA - Computer Sciences
President John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief 16word格式支持编辑，如有帮助欢迎下载支持。

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Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin, from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. 篇三：商业计划书初稿英文(完稿 〖YOUFU MEDIA〗 Business Plan
Address Telephone Fax EmailContact YOUFU Technology CO., LTD. 12 Sep, XX
Catalog Part Ⅰ Summary Part Ⅱ Business Development
1 Basic situation of YOUFU Media 2 The Purposes and Objectives of YOUFU Media 3 Status and Development Part Ⅲ Management team 1 Introduction of branch leader 2 Management team
3 Core technology 17word格式支持编辑，如有帮助欢迎下载支持。

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Part IV product / service 1 LCD screen advertising communications networks 2 Business platform of YOUFU network
3 product advantage Part V industry / market analysis 1 Industry Analysis
Industry Overview Comparative advantage in outdoor Media
Industry market value Industry market conditions and growth of market value 2 Competitive Analysis Analysis of key competitors
Set target market Characteristics and Differences of YOUFU
Market Share Forecast Part VI The Combination of Marketing Strategy 1）Branding Strategy 2）Brand Marketing 3）Advertising Contract Strategy Part VII Operate/Management 1）Organizational structure 18word格式支持编辑，如有帮助欢迎下载支持。

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2）Position Responsibility 3）Stock Option Incentive 4）Human Resources Planning 5）Public Relations Management Part VIII, Financing Illuminate 1）Financing Plan 2）Capital Operate Plan 3）Financing Mode 4）Estimating the Rate of Return on Investment 5）Right of investor 6）Remove Method Part IX, Financial Forecast 1）Revenue Model Advertise sales Revenue Model Product Sales Revenue Model 2）Financial Forecast The Profit and Loss Forecast List
Balance Sheet Statement of Cash Flow Part Ⅹ, Risk Control 1）Policies Risks and Avoid 2）Market Risk and Avoid 19word格式支持编辑，如有帮助欢迎下载支持。

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Part Ⅰ, Summary YOUFU Media is a new electronic media, which is based on the traditional sales outlets and e-commerce platform for the outdoor LCD screen video dissemination. YOUFU Media combine goods sales, channels distribution, advertising communication, rely on the quality, a huge outdoor advertising media resources and the Internet industry-leading technology, to provide the advertiser with fast, efficient, cost-effective ad delivery platform And e-commerce platform, creating not only broadcast media both advertising sales? new era. YOUFU Media is new outdoor Media in the most coverge of the marketing and own the most customers as well as the authority of the industry YOUFU Media plans coverge the 100 citys big or middle-size, 1 million street shops,more than one million LCD screen, on the cover tens of millions of people in the community, which occupy the chain operations services, Xiran services, hairdressing and beauty care services , Bathing services, photography services, car maintenance services, flowers cake 20word格式支持编辑，如有帮助欢迎下载支持。

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services industry market. YOUFU Media, is the only provide a "tripartite value-added services," the video of outdoor advertising media. YOUFU Media can give the existence profit to upper advertiser,middle terminal shop, low end transmission store。 To the advertisers, the choice of YOUFU Media means that he served the products or services at the same time receive the channels of transmission and distribution channels. YOUFU Media serve the unique "e-commerce platform + product distribution system," the products of manufacturers dispensed in different ways to shop. YOUFU Media, especially launched the "Using Goods as payment" the policy of "no money to enterprises" can do ads. The terminal stores, YOUFU Media service will be provided free of charge Distribution, return fixed profit,, advertising sales commission, and other benefits for the corporation; Ads for the target audience, They can get the 21word格式支持编辑，如有帮助欢迎下载支持。

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cheapest, most preferential prices of the goods and facilitate the Service the first time . OUFU Media is the new Media which know more about the customers than other Media company YOUFU Media-owned which includes the a massive database of information of the characteristic of customers?taste. YOUFU Media advertising can be served in accordance with the characteristics of screening audience, matching the needs of your customers. With the advent of the Fifth media age, the YOUFU Media has the concept of "at the appropriate time, the appropriate location, the appropriate ad will be sent to the appropriate person", many advertisers and the majority of terminals together to create the The industrial chain of YOUFU shops ads, the co-development of China's outdoor video advertising market for advertisers
YOUFU Media commercial plan: We will cover 30 citys,have 100000 incorporative dealers,
and fix 100000 LED screens,make the input and 22word格式支持编辑，如有帮助欢迎下载支持。

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output balance in XXyear. We will cover 50 citys,have 400000 incorporrative dealers ,fix 400000 LED screens and reach the 30billion RMB sales revenue,6billion sale profit in XX years. We will cover 100 citys,have one million incorporrative dealers ,fix one million LED screens and reach the 50 billion RMB sales revenue, 10 billion sale profit in XX years. As the core business plan - YOUFU Media developed a number of support programmes to ensure that joining shop development and expansion can complete.
Including: shops joined plan. Shareholding equipment providers to plan.
Personal cash equity plan. Shop chain cooperation equity participation. Commodity providers to equity participation. YOUFU Media?s overall development strategy is to take shop joined as an entry point for the development and implementation of three phases of the Business Plan. The first phase, confirm"shops joining ,the framework of marketing structures, cooperative 23word格式支持编辑，如有帮助欢迎下载支持。

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financing" three focuses of work; second stage, establish and improve channel sales functions, and deepen cooperation partners plan to strengthen communication and network transmission line interactive support system; Three stages, through the capital operation IPO to achieve the purpose of going to the marketing overseas, provide the best return on capital and withdraw from the path. In order to ensure the smooth implementation of plans, YOUFU Media will take measure external financing, is expected to conduct two rounds of financing, the first

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商业计划书英语作文

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