商业计划书英文范文
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商业计划书英文范文
篇一：商业计划书提纲写作(中英文
Business Plan Outline - 23 Point Checklist For Success
Dave Lavinsky, Contributor If you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company. Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action. In the business plan outline below, you will see the ten (10 sections common to business plans, and the twenty-three (23 sub-sections you must complete. Section I – Executive Summary 1 – Executive Summary
The Executive Summary is the most important part
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of your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan. Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company is uniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc. Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds. Section II – Company Overview 2 – Company Overview The Company Overview section provides a brief history of your company. Here you will answer questions such as when and how your organization was formed, what type of legal
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entity you are, and accomplishments to date. Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III – Industry Analysis
Your Industry Analysis section has two sub-sections as follows: 3 – Market Overview The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (, fast food versus fine dining and market trends. 4 – Relevant Market Size The relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1 the number of customers who might be interested in purchasing your products and/or services each year and 2 the amount these customers might be
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willing to spend, on an annual basis, on your products and/or services. Section IV – Customer Analysis
Your Customer Analysis section
