课后限时作业(九)

限时/50分钟

Ⅰ.单句语法填空

1．One hundred dollars a month is not a fortune __but__ would help cover my living expenses.

解析 句意：一个月100美元不是一笔巨款，但是能够帮助我支付生活费用。

2．It is hoped that you can make some adjustments about the quality of your service __in__ response to the reactions of the customers.

解析 in response to为固定搭配，意为“作为(对……的)响应”。句意：作为对顾客反映的响应，希望你们能对你们的服务做出一些调整。

3．Nobody can __casually__(casual) succeed. Success comes from the thorough self­management and willpower. Behind others' success, there must be much hard work which we've never experienced.

解析 句意：谁也不能随随便便成功，成功来自于彻底的自我管理和毅力。别人成功的背后肯定付出了我们从没有经历过的艰辛努力。

4．The old couple often take a walk after supper in the park with their pet dog __following__(follow) them.

解析 with的宾语后面可加形容词、副词、分词、不定式、名词等作宾补，pet dog与follow构成主谓关系，所以用following。句意：晚饭后这对老夫妻经常在公园里散步，他们的宠物狗跟在他们后面。

5．His parents asked to be kept __informed__(inform) of all that happened to him at school.

解析 keep sb informed of使某人得到通知。句意：他的父母要求他把在学校发生的一切事情都告诉他们。

6．He has a strong self­learning ability and knows how to be positive to study and turn __a__ disadvantage into an advantage.

解析 根据空后的an advantage可知，此空填a。句意：他有很强的自学能力，懂得如何积极学习和变弊为利。

7．This company, the multinational company, has no use for people __who/that__ don't know English, which, after all, is used as a tool, a way of thinking and communicating.

解析 分析句子结构可知，空处引导定语从句，且在从句中作主语，先行词为people，故用关系代词who或that。句意：不懂英文的人在这个跨国公司是吃不开的。毕竟语言是一种工具，一种用来思考和交流的工具。

8．Advertisements have become part of everyday life, so it is important that we educate ourselves about them __to avoid__(avoid) being fooled by them.

解析 不定式作目的状语。句意：广告已经成为日常生活的一部分，重要的是我们要加强自我教育，以免被愚弄。

9．It's stupid to go __to__ the expense of taking music lessons if you never practise.

解析 it是形式主语，不定式短语是真正的主语。go to the expense花钱做某事。句意：花钱上音乐课却从不练习是很愚蠢的。

10．Even the best writers sometimes find themselves __lost__(lose) for words.

解析 此处为“find＋宾语＋宾语补足语”结构，lost在此为形容词，表示“迷惘的，不知所措的”。句意：即使最优秀的作家有时也会发现他们难以用文字表达自己。

Ⅱ.阅读理解

A

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra­tasty and has a free prize in the box, you may want it.

Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

语篇导读

本文为议论文，主要讲述了现代广告对消费者所产生的影响，并以麦片粥为例说明了什么样的广告是好广告。

1．What is discussed in this passage?

A．The content of modern advertising.

B．The skills of modern advertising.

C．The results of modern advertising.

D．The writing of modern advertising.

解析 B　主旨大意题。根据全文内容可知，本文主要讲为了起到应有的作用，广告必须有一定的技巧，故选B项。

2．According to the passage, a good advertisement should ________.

A．be both persuasive and effective

B．give people useful information

C．show people a product

D．show people a new idea of a product

解析 A　细节理解题。根据第一段第四句和第三段可知，好的广告要有说服力、有效，故选A项。

3．What can we infer from the passage?

A．Customers can easily be persuaded by advertisements.

B．Customers should be persuaded by advertisements.

C．It's impossible for customers to buy a product without advertisements.

D．Customers buy products according to their demands rather than the advertisements.

解析 A　推理判断题。本文主要讲述了广告的介绍作用和劝诱作用，第二段麦片的例子就是提示，故选A项。

B

Sports accounts for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sports programs for the major U．S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sports events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest incomes groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high­priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high­income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don't need high ratings to stay on the air.

语篇导读

本文为说明文，介绍了体育赛事与电视广告之间的关系。

4．What can we know about television sport programs on weekend afternoons?

A．They result in more sport events.

B．They get more viewers to play sports.

C．They make more people interested in television.

D．They bring more money to the television networks.

解析 D　细节理解题。根据第二段最后一句可知，周末的体育节目能给电视台带来很多利益，故选D项。

5．Why would weekend afternoons become dead time without sport programs?

A．Because there would be few viewers.

B．Because the advertises would be off work.

C．Because television programs would go slowly.

D．Because viewers would pay less for watching television.

解析 A　推理判断题。根据第二段可知，周末赛事吸引了大批男性观众，他们在工作时间不看太多的电视，而大部分都在周末看，因此没有体育赛事就会少很多观众，故选A项。

6．What do men decide in many families?

A．Holiday trips.

B．Sports viewing.

C．Televisions shopping.

D．Expensive purchases.

解析 D　细节理解题。根据第三段最后一句可知，在许多家庭里，男性决定一些贵重物品的采购，故选D项。

7．What is the passage mainly about?

A．Television ratings are determined by male viewers.

B．Rich viewers contribute most to television companies.

C．Sports are gaining importance in advertising on television.

D．Commercial advertisers are the major sponsors of sport events.

解析 C　主旨大意题。本文主要在讲电视台通过播放体育节目而让广告商注入资金，故选C项。

Ⅲ.七选五

The cultures of the East and the West really distinguish each other a lot. __1__

The origin of the eastern cultures is mainly from two countries: China and India. Both of the two cultures are developed by rivers—the Yellow River in China and the Hindu River in India. __2__

When the two mother rivers gave birth to the Eastern culture, another famous culture was brought up on the Mesopotamian Plain—the Mesopotamian Civilization. This civilization later on developed into the cultures of Ancient Greece and Ancient Rome. __3__ Like the Chinese culture, the European culture also crossed waters. When the British settled down in America, their culture went with them over, the Atlantic Ocean. So the American culture doesn't distinguish from the European culture a lot.

__4__ Take the language system for example. In the East, most languages belong to the pictographic language while the Western languages are mostly based on the Latin system. Other causes like human race difference counts as well. But what's more, due to the far distance and the steep areas between the East and West, the two cultures seldom communicate until recent centuries. So they grew up totally in their own ways with almost no­interference(干扰) from the other.

The differences are everywhere. __5__ But different cultures make the world of 21st century more colorful. The cultural gap should not be the obstacle(障碍) to the civilization of human being. It ought to be the motivation of our going farther.

A．Let us work together to keep a variety of culture.

B．One important thing is to learn about other cultures.

C．And these two are well­known as the base of the European culture.

D．At the same time, some other differences add to the cultural differences.

E．This is because the culture systems are two separate systems on the whole.

F．They helped the two cultures develop for centuries and form their own styles.

G．They are obvious and affect people's ways of thinking and their views of the world.

语篇导读

本文为说明文，主要介绍了东西方文化的起源、发展和它们之间的差异性。

1．解析 E　诠释关系。第一句说东西方的文化是不同的，E项说明了文化不同的原因，故选E项。

2．解析 F　顺承关系。上一句讲两种文化是被中国的黄河和印度的印度河所孕育的，F项是说两条河流对于文化的作用，故选F项。

3．解析 C　顺承关系。上一句讲这种文明之后发展成古希腊文明和古罗马文明。C项接着说这两种文明对欧洲文化的形成的作用，故选C项。

4．解析 D　总分关系。本段主要是列举其他方面的不同来说明文化的不同，故选D项。

5．解析 G　顺承关系。上一句讲区别到处都是，后面讲述的是文化不同对于社会的影响，故选G项。

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