旅游企业在构建和谐社会中的责任与担当
作者：郑强
来源：《现代农业研究》2018年第09期

        【摘 要】 随着世界经济的发展，越来越得到共识的是：利润不是企业追求的唯一目标。因此，社会责任呼之欲出。尤其是我国在建设和谐社会的过程中，旅游企业有涉及行业领域多元化，人力资源密集性的综合特点，与社会各方面的影响和联系非常密切，因此责任重大。本文旨在充分认识旅游企业社会责任的必然性，全面诠释旅游企业社会责任实质的内涵，探索创新旅游企业担当社会责任的办法途径。

        【关键词】 和谐社会；旅游企业；社会责任

        [Abstract] With the development of the world economy， it is increasingly recognized that profits are not the only goal pursued by enterprises. So social responsibility is on the horizon. In particular， in the process of building a harmonious society in China， tourism enterprises have the comprehensive characteristics of diversified industries and intensive human resources， which are closely related to the influence and connection of all aspects of society， so they have great responsibilities. This paper aims at fully understanding the inevitability of tourism enterprises' social responsibility， comprehensively interpreting the connotation of the essence of tourism enterprises' social responsibility， and exploring innovative ways and means for tourism enterprises to take on social responsibility.

旅游企业在构建和谐社会中的责任与担当