360：2019旅游用户行为洞察报告
发布时间：2020-06-25 01:00:40
360：2019旅游用户行为洞察报告
2019旅游用户行为洞察报告
报告显示，消费结构升级，品质和美好生活需求激增。旅游目的地各有差异，境内游北上广杭，境外游东南亚。女性出行增长快，境内游女性用户增长，境外游也是主力。
00后逐渐成为旅游主力，对境内游的关注占比是全网用户的1.8倍。旅游市场也在走下沉趋势，境内游三线城市关注增长显著。民俗逐渐受关注，旅游用户对民宿关注度2018年增速达14.08%。文化体验、精神追求越来越成为旅游的主要目的。用户重新定义旅游，大数据搜索发现旅游未来趋势。
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image1.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image2.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image3.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image4.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image5.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image6.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image7.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image8.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image9.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image10.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image11.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image12.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image13.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image14.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image15.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image16.jpeg","imgOriW":1267,"imgOriH":713})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552.93&md5sum=ecf1047976e09d4a22c4f8089a2fa727&sign=df452a9456&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=526&ipr={"t":"img","r":"r_4","w":"552.93","h":"311.07","dataType":"jpeg","c":"word/media/image17.jpeg","imgOriW":1267,"imgOriH":713})
2019旅游用户行为洞察报告
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